SEO Masterclass

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A Big House Event supported by Creative Quarter & delivered by Hallam. Part of a Digital Masterclass series

Event information / agenda


Search Engine Optimisation (SEO) is a powerful technique that businesses can use to become more successful online. If done right, it can propel your website to the top of Google’s search results page and in front of more consumers. This session will demonstrate how SEO can drive more traffic to your website and have an impact on the bottom line in the long term.

Hallam’s Owned Media Manager Tom Whiley will use practical examples to show you various techniques that you can learn and apply:

  • How to optimise your website for on-page SEO
  • How to optimise for off-page SEO
  • How to rank in local search using local SEO
  • How to create a basic strategic framework for SEO

As Owned Media Manager, Tom plans and delivers digital marketing strategies for key B2B and B2C clients in addition to leading a team of specialists. His expertise is within SEO, Paid Search and Content Marketing.


A series of four breakfast workshops aimed at post year one start-ups; sole traders, partnerships and limited companies who are looking to grow their business.


The digital experts from Hallam will be leading the Digital Marketing Masterclass Series. Winner of The Drum's Grand Prix Agency of the Year, the 55 digital experts at Team Hallam help businesses and brands to thrive in a digital world. Hallam is an emerging force in the UK digital market scene with the transformational results and industry awards to prove success.

Hallam is a digital marketing agency based in Nottingham. A digital marketing agency that tells it like it is. They specialise in helping businesses to be more successful on the internet.

For more than 15 years Hallam has been one of the most trusted digital marketing agencies in the country. The mission is to help businesses like yours do better on the Internet and with a team that has decades of experience they have the people to help you. From some of the biggest brands in the world to small and medium sized businesses they have worked with companies from the law, manufacturing, service providers and education as well as many more. On a day to day basis that means they work delivering search engine optimisation campaigns, managing social media accounts, spreading your message through digital PR and analysing data from Google Analytics.


Registration from 8.30am with the course starting at 8.45am. We aim to finish at 12pm. Light refreshments will be provided. The course will take place in Discovery I, BioCity.


This event is free but you must be enroled with The Big House to take part. Space is limited. Make sure to book your ticket today to guarantee your place.


If you have any questions and/or would like any further information about this event, please contact the Events team at or telephone 0115 710 0107.


The Big House offers fully-funded business support, mentorings, workshops, networking events, access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit for the complete details of the programme. Follow us on Facebook, Twitter and Instagram

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending.

If you are not already enrolled, you will find the appropriate form here

Please download and complete the form and bring it with you to the event, as it will be required when signing in.

If you would like any further information on this event, please contact us at

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part funded by the European Regional Development Fund 2014 - 2020

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Wednesday 12th September 2018

8:30am - 12:00pm GMT

Pennyfoot Street
England, NG1 1GF, United Kingdom

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