Introduction to SEO with Boom Online

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From this informative workshop you will gain an understanding of technical SEO, keyword research, on-page optimisation and link acquisition.​

Event information / agenda

Please note: If you have already accessed 12 or more hours of support from The Big House, you will be placed on a waiting list and your place is not guaranteed until you receive confirmation from The Big House Events Team.

WHAT IS IT ABOUT?

An Introduction to SEO

Search engine optimisation (SEO) is all about providing search engines (primarily Google) with the signals required to rank your website high in search results for terms your potential customers use. This involves ensuring your website has the technical features required to be “search engine friendly”, understanding what the keywords are that people use to search for your type of business, writing web page content optimised for those keywords and then getting other websites to link back to yours. Whether you intend to undertake SEO yourself or employ an agency to help, this workshop is perfect to help you understand SEO best practices (and the SEO to avoid!)

You do not need to bring a laptop or tablet as there are no “hands-on” elements of the workshop.

Outcomes

Delegates who attend this workshop will gain an understanding of technical SEO, keyword research, on-page optimisation and link acquisition. This will include information on web development tasks to improve SEO performance and practical guidance on keyword research that informs content planning, the important parts of a web page for SEO, how to write for search engines and how to use content to get other sites to link to yours.

Content

  • Technical SEO including page load speed and avoiding crawl errors
  • Keyword research and selection
  • On-page optimisation elements
  • Copywriting for search engines
  • Adding content to your website to get more organic traffic
  • Understanding the importance of links for SEO
  • How to get other websites to link to yours

WHO IS IT FOR?

Entrepreneurs, start-ups & SMEs who need to be inspired, get advice on real action you can take and most importantly receive the essential guide on all the ways to grow your business online.

WHO ARE BOOM ONLINE?

Ian Lockwood, Boom Online Marketing

Ian is a founding director of Boom Online Marketing, a digital agency specialising in online marketing and web design, based in Nottingham and delivering services to companies and organisations across the UK. Ian’s expertise spans 20 years in the digital sector, from seven years as deputy MD of a web design & development company, subsequently running his own web development and online marketing consultancy business, leading to the foundation of Boom Online Marketing in 2010.

Boom Online Marketing

Boom is a thriving digital marketing agency established in 2010 with 21 staff and clients across the B2B and B2C sectors, delivering SEO, PPC & web development services. Boom are Google Premier Partners and have won awards including Best Use of Technology and membership of the Creative Class 2016.

WHEN IS IT?

20 March 2019 - registration from 9.15am with the course starting at 9.30am & we aim to finish for 4.30pm. We will provide refreshments & a light lunch.

HOW DO I BOOK?

This event is free but you must be enrolled with The Big House. Space is limited, so make sure to book your ticket today to guarantee your place. Please note: If you have already accessed 12 or more hours of support you will be placed on a waiting list - your place is not guaranteed until you receive confirmation from The Big House Events Team.

CONTACT US

If you have any questions and/or would like any further information about this event, please contact the Events Team at bighouse@creativequarter.com or telephone 0115 710 0107.

WHAT IS THE BIG HOUSE PROGRAMME?

The Big House offers fully-funded business support, mentoring, workshops, networking events, access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit bighouse.org.uk for the complete details of the programme. Follow us on Facebook, Twitter and Instagram

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending.

If you are not already enrolled, you will find the appropriate form at:

https://bighouse.org.uk/enrolment-forms

Please download and complete the form and bring it with you to the event, as it will be required when signing in.

If you would like any further information on this event, please contact us at bighouse@creativequarter.com

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part-funded by the European Regional Development Fund 2014 - 2020

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Wednesday 20th March 2019

9:30am - 16:30pm GMT

Nottingham Community and Voluntary Service
7 Mansfield Rd
Nottingham
England, NG1 3FB, United Kingdom

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