Getting your client data ready for the restart - ONLINE EVENT

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Spot customer buying patterns, identify VIPs and increase the rate of purchase to improve sales.

Event information / agenda

A Big House Event supported by Creative Quarter & delivered by Lee Callender, ScribbleMail

Please note: If you have already accessed 12 or more hours of support from The Big House, please get in touch with us to see how we can help you further


Drop in to this session to learn:

- How to spot customer buying patterns from your sales.

- How to identify VIP’s and how to group them

- How to use affiliates effectively, who else will target the same people as you?

- How to increase the rate of purchase to improve sales

- How to increase the average spend of customers.


Pre-start, start-up, entrepreneurs and SMEs wanting to share and support during this unique time.


Lee is a Director at Scribble Mail and C4 Ventures Limited.

Working on behalf of some of the world’s largest brands, Scribble Mail helps to bring campaigns to life and drive industry-high response rates, by providing handwritten direct mail service. Scribble Mail is already the largest service of its type in the UK.

C4 Ventures specialises in email marketing and strategic marketing consultancy work.

Lee has also personally delivered more than 250+workshops for the digital growth programme across the region covering email marketing, handing data, data segmentation and GDPR along with combining data intelligence for better campaign deliverability.


Wednesday 13 May 9.30am til 12.30pm via ZOOM. Info about how to join will be sent out prior to the event.


This event is free but you must be enrolled with The Big House. Space is limited, so make sure to book your ticket today to guarantee your place. Please note: If you have already accessed 12 or more hours of support you will be placed on a waiting list - your place is not guaranteed until you receive confirmation from The Big House Events Team.


If you have any questions and/or would like any further information about this event, please contact the Events Team at or telephone 0115 710 0107.


The Big House offers fully-funded business support, mentoring, workshops, networking events, access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit for the complete details of the programme. Follow us on Facebook, Twitter and Instagram

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending. If you are not already enrolled, you will find the appropriate form at:

Please download and complete the form and bring it with you to the event, as it will be required when signing in. If you would like any further information on this event, please contact us at

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part-funded by the European Regional Development Fund 2014 - 2022

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Wednesday 3rd June 2020

9:30am - 12:30pm GMT

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