How to do your own PR

Event information / agenda

What to Expect

Is your business missing out on valuable media coverage because of fear of journalists and confusion over what they want?

Well, help is at hand.

The ‘How to do your own PR’ workshop, led by award winning journalist Mary Murtagh, will give you the skills needed to promote your business in print and social media and on radio and television.

Got a success story you want to share? Learn how to present this information in a way that engages reporters and gets it on their news agenda.

Want to drum up clients and contracts? Discover how to use the media to raise your profile and broadcast a call to action.

The areas covered include:
* What makes a story and how to spot them in your daily routine
* How the media works and what to do to attract the attention of journalists
* Top ten tips for writing press releases which always get used
* Insider secrets about how to get your business media coverage

The workshop is fun and full of vital information you won’t find in any marketing book or PR website. It is a mixture of presentations, discussion and practical hands-on training.

Participants walk away with a simple toolkit of skills to get the best for their business out of the media.

Feedback from previous courses includes: “One of the three best courses I have done in my career spanning 25 years” and “Great workshop. I’ve got an interview with my local radio station lined up as a result of following your advice so thanks”.