AR Technology in Greater Depth

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Learn more about AR technology, how does it work? What are its limitations? Attendees will get the chance to try out AR themselves.

Event information / agenda

A Big House Event supported by Creative Quarter & delivered by LEADD:NG


Augmented reality (AR) creates enhanced experiences for users by seamlessly blending the physical ‘real-world’ with overlaid virtual information, for example: digitally overlaying visual objects on the physical world viewed through a phone camera and an App. AR also extends to other technologies and senses and can be used to create both memorable and immersive experiences for users.

This workshop will begin by exploring AR technology in greater depth: How does it work? What are its limitations? What are its potential uses and applications? After looking at some innovative examples of AR experiences that explore the conference theme of digital disruption, attendees will be introduced to a web-based AR application which they will have the opportunity to try out and customise themselves using only a few lines of code.

In order to engage with the web-based AR application attendees will need to have a laptop (mac or pc) with a web cam and wi-fi.


You are only eligible to attend this event if you are based in Nottinghamshire or Derbyshire and run a creative or digital business, or have an idea for one you would like to start. If you have any questions about eligibility or enrolling, please contact the Events Team on or phone 0115 710 0107.


Laurence Cliffe is a creative technologist and currently a research associate based at the University of Nottingham’s Mixed Reality Laboratory. Laurence has a background in communications, web and mobile application development as well as designing immersive installation experiences. With an interest in interactive sound technologies, specifically audio augmented reality, Laurence was a collaborator on the AHRC funded Sonic Futures project at the National Science and Media Museum and has worked with the Science Museum Group developing and researching prototype sound installations that seek to explore the potential of audio augmented reality in re-sounding silenced museum exhibits and providing interfaces to digital audio archives. In 2015 Laurence was awarded a Net Art grant from The New Museum, New York and his work with audio augmented reality has been demonstrated at a number of international conferences.


Thursday 9 June, 9.30am - 12.30pm, Impression Offices, Fothergill House, 16 King Street, Nottingham, NG1 2AS


The Big House offers fully-funded business support, mentoring, workshops, networking events and access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit for further information about the programme.This project is part-funded by the European Regional Development Fund 2014 - 2022

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Thursday 9th June 2022

9:30am - 12:30pm GMT

Fothergill House, 16 King Street
NG1 2AS,

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