Creating a kick ass B2B Marketing Strategy in a post pandemic world

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This workshop helps B2B marketers in understanding today’s' business customer and to be up-to-date with latest marketing approaches.

Event information / agenda

A Big House Event supported by Creative Quarter & delivered by Lindsey Newman-Wood, Passion Marketing & Innovation


The B2B buyer has changed over the course of the past decade in how they engage vendors, how they use information and how they decide on purchases; this has in turn has disrupted traditional marketing approaches.

This workshop helps B2B marketers in understanding today’s’ business customer and to be up-to-date with latest marketing approaches in order to better engage, acquire and retain them.

Learning outcomes

• Understand the new buyer landscape and changes in buying behaviour

• Understand different business segmentations and how to adapt marketing

• Identifying buyer types, stakeholders and how to influence them

• Understand the marketing mix and how to apply it

• How to capture leads, nurture leads

• Customer loyalty – how to improve customer ‘stickiness’

• How to prevent customers from lapsing

• Identifying customers for business expansion and growth

• Practical case studies and examples to support learning experience

The workshop will include time to action plan and network with other delegates.


Those interested in B2B marketing and building a more effective customer focused marketing strategy. A workshop for B2B marketing managers and business owners.


Lindsey is an experienced Marketing Consultant, Trainer and Speaker who set up Passion Marketing in 2012.

Lindsey is known for delivering engaging, fun, informative and practical workshops aimed at ambitious business owners and marketing professionals who want to grow their business.

Her portfolio of clients that she has delivered workshops for include the Big House, D2N2 Growth Hub, LLEP Business Gateway, NBV, Derbyshire Dales County Council, Birmingham University, Natwest Bank & Oxford Innovation Business Centres.


ONLINE via Zoom

Tuesday 10 August 2021 9.30am til 12.30pm

On the day: Be ready to engage. This is a workshop so please make sure you turn up ready to take part with your mics and cameras on. We will be talking about your business and working as a group.


This event is free but you must be enrolled with The Big House. Space is limited, so make sure to book your ticket today to guarantee your place.


If you have any questions and/or would like any further information about this event, please contact the Events Team at or telephone 0115 710 0107.


The Big House offers fully-funded business support, mentoring, workshops, networking events, access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit for the complete details of the programme. Follow us on Facebook, Twitter and Instagram

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending. If you are not already enrolled, you will find the appropriate form at:

Please download and complete the form and bring it with you to the event, as it will be required when signing in. If you would like any further information on this event, please contact us at

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part-funded by the European Regional Development Fund 2014 - 2022

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Tuesday 10th August 2021

9:30am - 12:30pm GMT

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