Advanced Email Marketing: ONLINE EVENT

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Looking at progressing from the basics of Mailchimp? Join us to advance to the next level and help your customer base grow.

Event information / agenda

A Big House Event supported by Creative Quarter & delivered by Bertie Cordingley

Please note: If you have already accessed 12 or more hours of support from The Big House, please get in touch with us to see how we can help you further


This workshop is a follow on to the Getting Started with Email Marketing Workshop.

Attendance of the previous workshop is not necessary however as long as you have a basic understanding of MailChimp and already have an account set up and you have sent at least one campaign from there.

This course will follow on from where we left off and look at the next stage of MailChimp now you are up and running with the basics. We will look at some examples of how you can set your MailChimp account on autopilot, sending out sequence once prospects turn to customers. We will cover what sort of emails you can send for your business and how to set them up.


- Understanding Tagging, groups and segments

- Evergreen emails and how to use them effectively

- Take your audience on a journey with you

- Using zapier to integrate with MailChimp

- MailChimp automation and how to use them

- Set your MailChimp on autopilot


In this workshop reference course one and that you already need a Mailchimp account and have a basic knowledge of Mailchimp already. If you don’t yet have a Mailchimp account, check out the Getting Started with Email Marketing workshop first.

You will be following along live as we get you set up so you just need your computer and your Mailchimp account.


Start-up or established businesses. The workshop has been developed for people looking to solve problems and innovate, adapt their mindset to look through a new lens and solve challenges creatively.


Bertie Cordingley is a serial entrepreneur with many businesses under his belt. Bertie has founded companies from the idea stage, right through to multi-million exits. Bertie has experienced all types of start-ups, from bootstrapping to raising investment.

He is best known for founding the hugely successful in 2006, which acquired by Just Eat in 2012. Bertie then went on to be a director at Just Eat for 3 years, overseeing further acquisitions which were key to their growth and subsequent IPO.

Bertie has a deep-rooted passion for helping other business owners reach their potential and is now working as a business coach. Bertie specialises in working with business owners get the most out of their businesses by sharing experience and working alongside them.


Tuesday 13th October, 9.30am til 12.30pm via ZOOM.

Info about how to join will be sent out prior to the event.


This event is free but you must be enrolled with The Big House. Space is limited, so make sure to book your ticket today to guarantee your place. Please note: If you have already accessed 12 or more hours of support you will be placed on a waiting list - your place is not guaranteed until you receive confirmation from The Big House Events Team.


If you have any questions and/or would like any further information about this event, please contact the Events Team at or telephone 0115 710 0107.


The Big House offers fully-funded business support, mentoring, workshops, networking events, access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit for the complete details of the programme. Follow us on Facebook, Twitter and Instagram.

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending. If you are not already enrolled, you will find the appropriate form at:

Please download and complete the form and bring it with you to the event, as it will be required when signing in. If you would like any further information on this event, please contact us at

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part-funded by the European Regional Development Fund 2014 - 2022

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Tuesday 13th October 2020

9:30am - 10:30am GMT

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