Building Brand Awareness through Blogging and Working with Influencers

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Want to reach new audiences to promote your business? Blogging and working with influencers can exponentially improve your marketing reach.

Event information / agenda

A Big House Event supported by Creative Quarter & delivered by Jen Lowthrop, Feel Good Do Good


Blogging and working with influencers can exponentially improve your marketing reach. Whether it's people finding your business through Google searches or influencers promoting your brand to their thousands of followers, there are loads of ways to reach new audiences for free or low expense.

Both take time, but are more than worth it with the right content plan and knowledge on how to blog and best work with influencers.

In this workshops you will understand how blogging can help your organisation & build your brand awareness. We will look at best practices for writing, editing and promoting your business blog. The session will also look at how best to work with influencers to promote your organisation.

You will learn:

- The benefits of blogging (now and long term!)

- What makes a good blog & content idea

- How you can get your blog (and business) seen by more people (SEO & marketing)

- How to find and work with the right influencers for your business

By the end of the session you will have a sound understanding of developing a successful blog, ideas for how to promote your blog and tips for setting up an influencer campaign to promote your business.


These workshops are aimed anyone running or working within an SME who is thinking about starting a blog for their business or working with influencers as a marketing tool.


Jen Lowthrop – Happiness Trainer & Blogger

Jen is a Certified Happiness Trainer, Blogger and Digital Consultant. She has over 15 years’ experience working with SMEs, charities and public sector organisation on a variety of training and consultancy projects. Jen is a self-confessed productivity and happiness geek, always looking for new hacks to make the most of every day, with time for plenty of fun along the way.

Jen regularly appears on BBC World News and BBC Radio to talk about digital and happiness news stories, as well as writing for a number of local and national websites, including her own successful travel blog

Jen runs the company ‘Feel Good Do Good’, supporting businesses through happiness workshops for staff or help in developing a wellbeing strategy. Both help build better working environments, which can ultimately help with increased staff retention, less sick days and a more productive workforce.


Thursday 17 November. Registration from 9.30am with the course starting at 9.45am sharp & finishing for 12.30pm. Please note that we cannot allow people to join the call after 9.45am as it is too disruptive to the rest of the group.


Online via Zoom. You will be sent the joining information & Zoom details from a Creative Quarter email, the day before the event takes place. Please note that this is an interactive event and we do expect attendees to have their camera turned on & able to contribute throughout.


This event is free but you must be enrolled with The Big House. Space is limited, so make sure to book your ticket today to guarantee your place.

Please note: If you have already accessed 12 or more hours of support from The Big House, email us to find out how else we can support you & your business journey


If you have any questions and/or would like any further information about this event, please contact the Events Team at or telephone 0115 710 0107.


The Big House offers fully-funded business support, mentoring, workshops, networking events, access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit for the complete details of the programme. Follow us on Facebook, Twitter and Instagram

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending. If you are not already enrolled, you will find the appropriate form at:

Please download and complete the form and bring it with you to the event, as it will be required when signing in. If you would like any further information on this event, please contact us at

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part-funded by the European Regional Development Fund 2014 - 2022

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Thursday 17th December 2020

9:30am - 12:30pm GMT

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