Ease Pains and Create Gains for Your (Potential) Customers

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Create or reposition your product / service to ease your customers' pains and you're onto a winner! Learn how with Steve Hobbs.

Event information / agenda

A Big House Event supported by Creative Quarter & delivered by Steve Hobbs, Asking Better Questions Ltd


Our customers determine the success or failure of our ventures. Our intimate knowledge and understanding of how they behave - what they like and don’t like, what jobs they are trying to get done - drives our success by ensuring a fit with what we have to offer them.

This is all complicated by the volatile, uncertain, complex and ambiguous environment in which we are trading. We need to be close to our customers and suppliers and be flexible in how we plan for and respond to change.

That demands tools and approaches that enable us to respond quickly and effectively as the environment changes and our customers change. We need to adopt a mindset and develop the skills to accommodate whatever the market throws at us.

In the workshop the participants will

• be introduced to lean start-up approaches

• learn to use the Value Proposition Canvas as a tool for exploring and exploiting opportunities for value creation

• be introduced to the principles of experimentation in testing assumptions and ideas

• understand the need to adjust our thinking and pivot our business models should our existing approaches become ineffective


  • SME owners and managers
  • Sole traders in service based businesses
  • Business innovators
  • Product and service designers
  • Anyone marketing themselves and their products to customers


This workshop will be facilitated by Steve Hobbs from Ask Better Questions Ltd. Steve is an experienced business owner and employer, leader and manager. The tools of his trade are questions. The aim is to ask better questions…Ones that promote thought, challenge assumptions, clarify ideas, enable decision making, inspire action.

Steve says that "There has been time to observe those around me lead, manage, plan and execute. What have I learned? Leaders who focus on the ‘Why', then the ‘How' and finally the ‘What' create teams and organisations that get things done."


Tuesday 18 May. Registration from 9.30am with the course starting at 9.45am & finishing for 12.30pm.

** Please note that you will not be able to access the event if you log in later than 9.45am to limit disruption to the group.


Online via Zoom. You will be sent joining instructions from a Creative Quarter email address the day before the event. Please note that this is an interactive and collaborative event and you are expected to have your camera turned on and be present throughout.


This event is free but you must be enrolled with The Big House. Space is limited, so make sure to book your ticket today to guarantee your place.


If you have any questions and/or would like any further information about this event, please contact the Events Team at bighouse@creativequarter.com or telephone 0115 710 0107.


The Big House offers fully-funded business support, mentoring, workshops, networking events, access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit bighouse.org.uk for the complete details of the programme. Follow us on Facebook, Twitter and Instagram

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending. If you are not already enrolled, you will find the appropriate form at: https://bighouse.org.uk/enrolment-forms

Please download and complete the form and bring it with you to the event, as it will be required when signing in. If you would like any further information on this event, please contact us at bighouse@creativequarter.com

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part-funded by the European Regional Development Fund 2014 - 2022

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Tuesday 18th May 2021

9:30am - 12:30pm GMT

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