Brand Master Class - Part 1 The Brand Story

Event information / agenda

A Big House Event supported by Creative Quarter & delivered by Matt Davies

Please note: If you have already accessed 12 or more hours of support from The Big House, you may be placed on a waiting list and your place is not guaranteed until you receive confirmation from The Big House Events Team.

WHAT IS IT ABOUT?

Brand Master Class - Matt Davies

The Big House invites you to a two part interactive workshop which will go over key steps to produce a powerful brand. In todays crowded market places being average is no longer an option. These classes will teach you disruptive strategies which will help you level up and be extraordinary, enabling you to scale your brand at pace. Delivered by brand consultant and author Matt Davies who has 17 years experience helping businesses stand out and be meaningful.

Working in teams delegates will get hands on experience, learning together on hypothetical businesses through key stages in brand building. They will learn powerful techniques they can then utilise in their own businesses as they progress through various exercises in a fun, fast paced, energetic and engaging way. Level up and join us at these Brand Master Classes.

Part 1 - The Brand Story : Thursday 18 July

In this session you will:

• Complete a compelling vision statement

• Be introduced to brand storytelling and archetypes

• Learn techniques to select a brand name

• Define a powerful brand story

• Create customer persona's

Part 2 - The Brand Experience : Thursday 25 July

In this session you will:

• Create a disruptive strategy to ensure you truly stand out

• Use design thinking to create a unique proposition

• Prototype ideas

• Design your customer experience

• Shape a strategy which truly lives up to the brand story

WHO IS MATT DAVIES?

Matt Davies is a Creative Brand Strategy Consultant who helps clients all over the world stand out and be meaningful. He’s an ideas man with a background in design, branding and creative leadership. Last year he wrote a book (called: Storyategy https://amzn.to/2OR1VI). He's held various creative leadership positions both in-house and agency in the past has worked with businesses of all shapes and sizes including Boots, Specsavers, Capital One, Nikon, Fred Perry and Experian. He now works as a solo consultant to help unite, excite and delight his business clients to create positive change which helps them stand out and be more meaningful.

WHO IS IT FOR?

These classes will give businesses of all shapes and sizes the thinking, tools and confidence required to produce meaningful brands

WHEN IS IT?

Two sessions : Thursday 18 July & Thursday 25 July

Registration from 9.15am with the event starting at 9.30am & we aim to finish for 1pm. We will provide refreshments.

You must book both sessions to qualify to attend.

HOW DO I BOOK TICKETS?

This event is free, but space is limited. You must be enrolled with The Big House. Space is limited, so make sure to book your ticket today to guarantee your place.

PLEASE NOTE: The Big House events are free to you, because they are funded – however there is a cost attached to them for us and we are a not-for-profit organisation. So, if you have registered to come, your place will have been paid for. Our events are very popular and we often have a waiting list. With this in mind, if for any reason you are unable to attend it is very important that you cancel your ticket on Eventbrite as soon as possible, to enable someone else to take your place.

If you have already accessed 12 or more hours of support you may be placed on a waiting list - your place is not guaranteed until you receive confirmation from The Big House Events Team.

CONTACT US

If you have any questions and/or would like any further information about this event, please contact the Events Team at bighouse@creativequarter.com or telephone 0115 710 0107.

WHAT IS THE BIG HOUSE PROGRAMME?

The Big House offers fully-funded business support, mentoring, workshops, networking events, access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit bighouse.org.uk for the complete details of the programme. Follow us on Facebook, Twitter and Instagram

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending. If you are not already enrolled, you will find the appropriate form at: https://bighouse.org.uk/enrolm... Please download and complete the form and bring it with you to the event, as it will be required when signing in.

If you would like any further information on this programme, please contact us at bighouse@creativequarter.com

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part funded by the European Regional Development Fund 2014 - 2020