Podcasting For Business

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Is podcasting just a fad, or should you be using podcasts as a regular part of your communications? Join us as we answer the most common podcasting FAQ's.

Event information / agenda

Podcasts For Business

Date: Tuesday 23th February 2021

Time: 12pm - 1pm

Where: Online

A Big House Event supported by Mainframe & delivered by Neil Cowling, Founder (Fresh Air Production)


Podcasts are booming in the UK and around the world, and increasing numbers of businesses are dipping their toes into the medium. But is this just a fad, or should you be using podcasts as a regular part of your communications? And how do you make a podcast that anyone will really want to listen to? Fresh Air Production is the UK’s leading producer of podcasts for business, with clients including Shell, WWF, Audi and Vodafone. We’ll be answering some of the most common podcast questions:

What exactly is a podcast and who listens?

How can businesses use podcasts?

How do you go about making one?

How do you get your podcast out to the audience?

How do you judge success?

What are the costs and how long does it all take?


Date: Tuesday 23rd February 2021

Time: 12pm - 1pm

Where: Zoom (Details will be sent 24 hours before the session)


Neil Cowling

Neil founded Fresh Air Production in 2003, after spending his early career as a producer with BBC Radio 5Live.

He's gone on to be of the most experienced, well-connected and highly regarded producers in independent radio production, Neil is a writer, director, presenter, and producer who's worked with some of the biggest talent and most high-profile brands in the UK.

Neil has also been Creative Development Director at RadioWorks, a regular speaker at industry events, and a judge at the New York Radio Festival.


This event is free, but space is limited. You must be enrolled with The Big House. Space is limited, so make sure to book your place today using the form on this page to guarantee your slot.

PLEASE NOTE: The Big House and Mainframe events are free to you because they are funded – however, there is a cost attached to them for us and we are a not-for-profit organisation. So, if you have registered to come, your place will have been paid for. Our events are very popular and we often have a waiting list. With this in mind, if for any reason you are unable to attend it is very important that you cancel your place by emailing mainframe@derbyquad.co.uk as soon as possible, to enable someone else to take your place.

If you have already accessed 12 or more hours of support you may be placed on a waiting list - your place is not guaranteed until you receive confirmation from The Mainframe Team.


If you have any questions and/or would like any further information about these workshops, please contact Mainframe at mainframe@derbyquad.co.uk

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.


Mainframe is part of The Big House which offers fully-funded business support, mentoring, workshops, networking events, access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit bighouse.org.uk for the complete details of the programme. Follow us on Facebook, Twitter and Instagram.

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending. If you are not already enrolled, please let us know as we will need to send you a form to complete and bring with you to the event, as it will be required when signing in.

If you would like any further information on this programme, please contact us at bighouse@creativequarter.com

This project is part-funded by the European Regional Development Fund 2014 - 2022

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Tuesday 23rd February 2021

12:00pm - 13:00pm GMT

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