Pricing your products ready for market

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Find out how to successfully price your products for the market your in.

Event information / agenda

A Big House Event supported by Creative Quarter & delivered by Ben Rawson


All delegates would be asked to bring in a selection of their products or details of their services, they would tell the group what they do and what they current charge or if it is a pre-start up what they feel they should charge. The following areas would be looked at in detail with open discussions with the delegates...

•Terminology – How different people ask for prices depending on who you are selling to

•How to price products relative to costs and context

•Understanding your market – It is important to know who you are selling to (and it’s not you), also where you’re selling, whether that is a market stall, or a shop, is the shop buying wholesale or having the products on a sale or return basis.

•Questions to ask high street retails so you can price your products for a profit

•How to work out what to charge – Looking at all the things you need to consider when it comes to pricing

•Pricing for selling directly to the customer and to high street outlets

•How to keep accurate and detailed records

•Different types of pricing calculations and knowing your worth – Value-based v’s cost plus %age

•Pricing to the market

•What outside influences are there when it comes to pricing – Location, economy, seasons

•Product ranges and offers – How customers perceive value with a single product and within a range of products, what offers are available to customers and how to deal with customers who barter

•Have confidence in your product and its price and in yourself as a brand.

•High street giant v’s independent seller – Understanding why retail giant offer products at a low-price v’s indies selling at a higher price.

•Pricing strategies including reviewing the best way to offer deals and bundles and how to use the to gain new customers and keep existing ones.

•Putting the right value on the products to get sales and returning customers

•Mastermind style reviewing of delegates current pricing and if it can / should be changed

Delegates will work though a crib sheet during the workshop to calculate pricing for their products. Delegates will receive workshop notes of what has been discussed during the 3 hours for future reference


Those who are looking for guidance on how to price their products for their market, customers and high street retailers.


Ben is a serial entrepreneur who works within the creative and cultural industries helping brands owners grow their business and serve their customers better.

He ran his own retail space, Made in Nottingham, for over 6 years in the Broadmarsh shopping centre, as a retail and high street specialist he also worked with the centre in ways to increase the footfall which in turned brought additional revenue to the stores that were already there, and helped new store open.

Made in Nottingham is a multi-award winning retail concept store with national awards from, The Small Awards – High Street Hero, SCEPTRE – Short Term Retailer of the Year, intu – Best Window Display, Small Business Saturday – SBS100 Top 100 Small Businesses.

Ben works with the Nottingham Tourism Centre and Nottingham Castle overseeing products/gifts selection, visual merchandising, including creating unique window displays.

Alongside this he is a home/garden/lifestyle product/gift designer himself producing a range of products that sell both online and on the high street.

With the bricks and mortar retail and creator markets being hit hard under the current situation, he has created a new online marketplace that is specifically for Nottingham/Nottinghamshire’s retail spaces and creatives to showcase and sell their products, Shop Nottingham aims to mix the convenience of online shopping, with true local support, but with a worldwide audience.

Ben works with creatives on product development, pricing, photography, general business process and best practice, all designed at helping you grow into a successful small business.


Thursday 27 May. Registration from 9.30am with the course starting at 9.45am & finishing for 12.30pm.

** Please note that you will not be able to access the event if you log in later than 9.45am to limit disruption to the group.


Online via Zoom. You will be sent joining instructions from a Creative Quarter email address the day before the event.

** Please note that this is an interactive and collaborative event and you are expected to have your camera turned on and be present throughout.


This event is free but you must be enrolled with The Big House. Space is limited, so make sure to book your ticket today to guarantee your place.


If you have any questions and/or would like any further information about this event, please contact the Events Team at or telephone 0115 710 0107.


The Big House offers fully-funded business support, mentoring, workshops, networking events, access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit for the complete details of the programme. Follow us on Facebook, Twitter and Instagram

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending. If you are not already enrolled, you will find the appropriate form at:

Please download and complete the form and bring it with you to the event, as it will be required when signing in. If you would like any further information on this event, please contact us at

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part-funded by the European Regional Development Fund 2014 - 2022.

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Thursday 27th May 2021

9:30am - 12:30pm GMT

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