Business Start-Up Success: The Series - Session 4 - Learn & Develop

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This series of four interactive workshops provides a short, sharp introduction to developing your business idea and highlights the key areas you need to focus on to prove its value.

Event information / agenda

A Big House Event supported by Creative Quarter & delivered by ABQ Ltd.

About the Workshop

Business START-UP SUCCESS: The Series consists of four, 3-hour highly interactive workshops. This business focussed series provides a short, sharp introduction to developing your business idea and highlights the key areas you need to focus on to prove its value.

You'll be exposed to thinking based on agile and lean start-up approaches that help you to keep things simple, small, speedy and safe as you test your ideas and find your route to success.

During the series, you'll define your own business model. You'll capture the ideas that make your business unique on a Business Model Canvas (BMC) that you'll take away with you at session 1 and use to capture the results of your thinking and actions throughout the series.

Please note: This is a SERIES of workshops, not drop-in/drop-out sessions. You MUST commit and book onto all FOUR in the series to benefit.

THE SERIES (week by week)

SESSION 1: Tuesday 15 January 6-9pm

GET CLARITY – Helps to define your offer and organise your business

  • Who is my customer and what are their needs and pains?
  • What is my value proposition that meet those needs?
  • How will the customer find and evaluate my product and service?
  • What sort of relationship will they expect to have with the business?
  • What activities do I need to carry out to make a great product or ensure the customer experience is a great one?

SESSION 2: Tuesday 22 January 6-9pm

MARKET & SELL – Helps you generate interest in your product or service and secure customers

  • What research do I have to do to engage with the market and my customers?
  • How will I generate leads?
  • What’s my process for converting leads into sales?
  • What sort of marketing should I do?

SESSION 3: Tuesday 29 January 6-9pm

MANAGE – Helps you understand the responsibilities of running a business

  • Do I need to have a contract with my customers?
  • Or publish terms and conditions?
  • What sort of formal business structure should I consider?
  • What do I need to do to manage the cash in my business?
  • What are my obligations around accounts, tax and employees?
  • What are the business risks and should I insure against them?

SESSION 4: Tuesday 5 February 5.30-9pm

LEARN & DEVELOP - Helps you to move forward with your business

  • Why do businesses succeed or fail?
  • What further support and funding could you access within the wider business community?
  • What is effective networking and how can you make the most of the opportunity?
  • How can you and your business peers support each other using an ongoing action learning and coaching approach?


5.45pm - Registration & refreshments

6pm - Welcome to The Big House

6.10pm - Workshop commences : First half

7.30pm - Tea break

7.45pm - Workshop Second half

9pm - Summary & close


This event is free but spaces are very limited. Make sure to book your ticket today to guarantee your place.

This workshop is part of a series & you MUST book onto all four sessions.

Please note: Booking priority will be given to enrollees that are yet to complete twelve hours of support. If you have received 12 or more hours of support, you will be placed on a waitlist until 1 week prior to the course date.

Our Facilitator

The workshops will be facilitated by the Steve Hobbs from Ask Better Questions Ltd. Steve is an experienced business owner and employer, leader and manager. The tools of his trade are questions. The aim is to ask better questions…ones that promote thought, challenge assumptions, clarify ideas, enable decision making, inspire action.

Steve says that "There has been time to observe those around me lead, manage, plan and execute. What have I learned? Leaders who focus on the ‘Why', then the ‘How' and finally the ‘What' create teams and organisations that get things done."

It will be hosted by NonSuch Studios with refreshments & snacks. If you require special access or have special dietary requirements, please email us at

Contact Us

If you have any questions and/or would like any further information about this event, please contact the Events Team at or telephone 0115 710 0107.

Eligibility & Enrolment

You must be eligible to enrol with The Big House to attend this workshop. The Big House programme supports pre-start, start-up, growth & SMEs in the Creative or Digital sectors across Nottinghamshire or Derbyshire. If you are not already enrolled with us, you will find the appropriate form at Please download and complete the form and bring it with you to the event (in colour please), as it will be required when signing in. If you do not work in the Creative or Digital sectors, you will not be able to enrol or access this training - please email me & I can refer you to another partner for support.


The Big House events are free to you because they are funded – however, there is a cost attached to them for us and we are a not-for-profit organisation. So, if you have registered to come, your place will have been paid for. Our events are popular and we often have a waiting list. With this in mind, if for any reason you are unable to attend please cancel your event on Eventbrite as soon as possible to enable someone else to take your place.

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NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part-funded by the European Regional Development Fund 2014 - 2020

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Tuesday 5th February 2019

18:00pm - 21:00pm GMT

Nonsuch Studios
32a Clarendon St
England, NG1 5JD, United Kingdom

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