The START-UP SUCCESS Series - Session 1 DEFINE

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A series of start-up workshops brought to you by The Big House

Event information / agenda

About the Workshop

Business START-UP SUCCESS: The Series consists of 4, 3-hour highly interactive workshops. This business focussed series provides a short, sharp introduction to developing your business idea and highlights the key areas you need to focus on to prove its value.

You'll be exposed to thinking based on agile and lean start-up approaches that help you to keep things simple, small, speedy and safe as you test your ideas and find your route to success.

During the series you'll define your own business model. You'll capture the ideas that make your business unique on a Business Model Canvas (BMC) that you'll take away with you at session 1 and use to capture the results of your thinking and actions throughout the series.

Please note: This is a SERIES of workshops, not drop-in/drop-out sessions. You MUST commit and book onto all FOUR in the series to benefit. Links to each individual session are below:

The Series (week by week)

SESSION 1: Tuesday 18 September 5.30-9pm

DEFINE - Helps to clarify your offer

Who is my customer? What are their needs and pains? What is my value proposition that meet those needs? What are the key features and benefits of my product / service?

SESSION 2: Tuesday 25 September 5.30-9pm

ORGANISE - Helps to organise your business effectively

How will the customer find an evaluate my product and service? Where will they buy it? What sort of relationship will they expect to have with the business? What activities do I need to carry out to make a great product or ensure the customer experience is a great one? Who will be my key partners and suppliers?

SESSION 3: Tuesday 2 October 5.30-9pm

SELL - Helps you generate interest in your product or service and secure customers

What sort of marketing should I do? How will I generate leads? What's my prices for converting leads into sales? Do I need to have a contract with my customers? Or publish terms & conditions?

SESSION 4: Monday 8 October 5.30-9pm

MANAGE - Helps you to understand the responsibilities of running a business

What sort of formal business structure should I consider? What do I need to to manage the cash in my business? What are my obligations around accounts, tax & employees? What are the business risks and should I insure against them?


5.30pm - Registration

5.45pm - Welcome & introductions

6pm - A mix of theoretical advice, practical learning and focus group discussion

7.30pm - Break

7.45pm - A mix of theoretical advice, practical learning and focus group discussion

9pm - Summary & close


This event is free but spaces are very limited. Make sure to book your ticket today to guarantee your place.

This workshop is part of a series & you MUST book onto all four sessions.

Hosted By

Facilitated by the Steve Hobbs from Ask Better Questions Ltd. Steve is an experienced business owner and employer, leader and manager. Even in the thick of the ‘doing’ over the last 30+ years. The tools of his trade are questions. The aim is to ask better questions…Ones that promote thought, challenge assumptions, clarify ideas, enable decision making, inspire action.

Steve says that "There has been time to observe those around me lead, manage, plan and execute. What have I learned? Leaders who focus on the ‘Why', then the ‘How' and finally the ‘What' create teams and organisations that get things done."

Hosted at Motorpoint Arena with refreshments. If you have special access or dietary requirements please email


If you have any questions and/or would like any further information about this event, please contact the Events team at or telephone 0115 710 0107.

Enrolling in the Programme:

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending. If you are not already enrolled, you will find the appropriate form at here

Please download and complete the form and bring it with you to the event, as it will be required when signing in.

If you would like any further information on this event, please contact us at


The Big House offers fully-funded business support, mentorings, workshops, networking events, access to grants for creative and digital businesses in Nottinghamshire and Derbyshire. Visit for the complete details of the programme.

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NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part funded by the European Regional Development Fund 2014 - 2020

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Tuesday 18th September 2018

17:30pm - 21:00pm GMT

Motopoint Arena

England, NG1 1LA, United Kingdom

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