Creatives' Club #021: Sell experiences, not products to Gen Z

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We will welcome Elle Pollicott, Hallam to Creatives' Club plus advice desk with an industry expert!

Event information / agenda

About this Event


A space to connect, network, forge relationships, hatch plans, collaborate, skill share, be curious, ask questions and discuss all things entrepreneurship, business, and beyond.

GUEST SPEAKERS : Elle Pollicott, Hallam

"Why you need to sell experiences, not products to Gen Z"

Who are Gen Z, how do they differ from Millennials & how can you market to them. Let's look at microinfluencers, video and communication to attract Gen Z clients.

Elle is Owned Media Consultant at Hallam, and she acts as the lead SEO and content contact for several clients. Elle has worked in digital marketing for almost 5 years now, both agency and in-house, across a range of industries including fashion, travel, property and finance.

Since 1999 Hallam has been helping clients navigate the evolving world of digital marketing – and they’ve evolved along with it. From humble beginnings,Hallam has grown to employ more than 50 talented specialists with diverse experiences and broad skill sets.

Luke Whiting, Entrepreneur, CEO, Investor, Non-Executive

As a serial entrepreneur and experienced business owner, Luke has successfully innovated, built, lead and grown a range of businesses start-ups and SMEs across a range of diverse sectors and industries, including; Healthtech, Edtech, Heath and Education Services, and Investments.

Luke continues to effectively develop a wealth of opportunities for business start-up, growth and succession planning through an intense work-ethic, a pioneering mindset and strategic business acumen to provide excellent services and products and first-class experience for all employees, customers, clients and third parties.

Advice desk:

There will also be an advice desk run by Luke. Grab some invaluable 1:1 time with this amazing industry expert.


Meet like-minded people in a friendly environment, enjoy a drink and some food. Have real conversations, meet your future business partner or customer. Whilst you’re here we’ll introduce you to all the free business courses, talks and workshops on offer to you, here in Nottingham as part of Big House.

VENUE: Blend Coffee Shop


This event is free, but space is limited! Register NOW!

PLEASE NOTE: The Big House events are free to you, because they are funded – however there is a cost attached to them for us and we are a not-for-profit organisation. So, if you have registered to come, your place will have been paid for. Our events are very popular and we often have a waiting list. With this in mind, if for any reason you are unable to attend it is very important that you cancel your ticket on Eventbrite as soon as possible, to enable someone else to take your place.


As this course is part of an ERDF funded initiative, we will require you to be enrolled in The Big House Programme, prior to attending the event. If you are not already enrolled, you will find the appropriate form here. Please bring this form with you to the first workshop as it will be required when signing in.

If you would like any further information on this programme, please contact us at

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part funded by the European Regional Development Fund 2014 - 2020

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Thursday 25th April 2019

17:00pm - 20:00pm GMT

Blend Coffee Shop
Avenue C
England, NG1 1DW, United Kingdom

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