Marketing 101

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Learn the fundamentals tools, theories and strategies for great marketing.

Event information / agenda

Refine your marketing communication strategies and brand message through a series of exercises to articulate what your organisation stands for and how you communicate this to the wider world.

In this workshop you will:

  • refine your brand message by looking at how to put your brand into words, articulate your brand promise and the ‘so what’ of that promise
  • advance your marketing communication strategy through an in depth look at the 3 m’s of market, message and medium in relation to your business
  • understand segmentation, targeting and you current positioning in relation to your competitors
  • formulate an action plan of how to quickly put content of workshop into practice in your business.

The workshop will be run by MetaValue a London-based strategy and growth consultancy with a strong track record in helping SME and start-up businesses unlock their full potential. The workshops will be delivered by co-founder Meeta Thareja who brings strong experience in marketing, communications and PR. She has worked with brands such as Intel, Adobe and Sony Ericsson and advised on SME marketing and customer development for a number of organisations.

The Big House

Supported by the European Regional Development Fund, The Big House project provides free support for Nottinghamshire and Derbyshire-based creative and digital businesses.

From developing potential business ideas, nurturing start-ups and new entrepreneurs, to working with established businesses wanting to grow, our partner network provides specialist support. You can access grants, 1-2-1 mentoring, networking events and workshops to help build contacts, skills and knowledge to succeed.


Marketing 101 is part of the Elevator series run by The Big House programme. This free workshop is specifically for creative and digital small and medium businesses based in Nottinghamshire or Derbyshire

Not sure if your business is creative or digital? See our eligibility criteria and definitions. Any queries? Contact us at or call 0115 848 4297

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Tuesday 26th March 2019

9:30am - 16:30pm GMT

Broadway Cinema
14-18 Broad St
England, NG1 3AL, United Kingdom

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