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A creative industries professional who moved from London to Nottingham to set up her own company says the city has been the perfect place to grow her business.
Alexandra Hardwick, who has worked for global brands such as Disney, Hugo Boss, Stella McCartney and H&M, set up Line and Dot Creative four years ago after relocating from London.
Alexandra Hardwick
She now specialises in branding and design work for charity clients such as Macmillan Cancer Support and the British Heart Foundation, as well as Nottingham-headquartered information giant Experian and the University of Nottingham – and a host of smaller local businesses.
Hardwick said:
With the help of The Big House programme, Hardwick now has plans to step up her business and has joined forces with other female entrepreneurs, local female business owners and the University of Nottingham to create the 'My business my way' toolkit, aimed at supporting women who run their own business.
Hardwick added:
